Seven layers take instrumentation. One never will.

SMYS 2 Alexander Shartsis, Skyp. Contact data and email enrichment via API

SMYS 3 Garrett Wolfe, 1GTM. Contact database

SMYS 7 Angelo Quiambao, Intellistack. Prospecting data wrapped as an agent via its API

Confirmed Sep 2026 Mark van Oppen, SecureAuth. Contact data at SecureAuth, in heavy use

SMYS 6 Tim Scheuer, Oxygen. First vendor in the email waterfall

GTM 19 Charles Cormier, TopLeads. Contact data for podcast-led outbound

SMYS 8 Elliot O'Connor, Frontier. Named as displaced by the Clay approach

Confirmed Sep 2026 Mark van Oppen, SecureAuth. Account and contact data at SecureAuth, in heavy use

SMYS 5 Umar Farooq Adam, Hitachi Vantara. First source in the firmographic waterfall

SMYS 1 Vinayak Mishra, Slang AI. Pre-built actor aggregating review sites

Three Stages Rick Koleta. Scrapes sites for personalisation context

GTM 19 Charles Cormier, TopLeads. Scraping to build prospect lists

SMYS 3 Garrett Wolfe, 1GTM. First call in the enrichment waterfall

SMYS 6 Tim Scheuer, Oxygen. Second vendor in the email waterfall

SMYS 3 Garrett Wolfe, 1GTM. Research and prospecting

SMYS 8 Elliot O'Connor, Frontier. Prospect research

GTM 19 Charles Cormier, TopLeads. Contact data alongside Apollo

SMYS 5 Umar Farooq Adam, Hitachi Vantara. Firmographic waterfall alongside ZoomInfo and Clay

GTM 19 Charles Cormier, TopLeads. Lead intelligence feeding outbound

Three Stages Rick Koleta. Verified contact resolution

SMYS 6 Tim Scheuer, Oxygen. Third vendor in the email waterfall

SMYS 1 Vinayak Mishra, Slang AI. Google Maps scraping for venue discovery

Confirmed Sep 2026 Mark van Oppen, SecureAuth. Relationship paths into enterprise accounts at SecureAuth, in heavy use

SMYS 1 Vinayak Mishra, Slang AI. Master data layer, three tables

SMYS 3 Garrett Wolfe, 1GTM. Account scoring and enrichment waterfall

SMYS 5 Umar Farooq Adam, Hitachi Vantara. Account research and enrichment

SMYS 6 Tim Scheuer, Oxygen. Campaign build layer, later replaced by CLI orchestration

SMYS 8 Elliot O'Connor, Frontier. Enrichment, displaced ZoomInfo

GTM 19 Charles Cormier, TopLeads. Enrichment and list automation

GTM 21 Michael Saruggia, Clay Operator. Core of the GTM engineer stack

SMYS 6 Tim Scheuer, Oxygen. Final vendor in the email waterfall

SMYS 1 Vinayak Mishra, Slang AI. Conditional routing on star rating

SMYS 3 Garrett Wolfe, 1GTM. Outbound program automation

SMYS 5 Umar Farooq Adam, Hitachi Vantara. Wires the systems together

SMYS 5 Umar Farooq Adam, Hitachi Vantara. Enterprise system of record

GTM 46 Alex Bilmes, Endgame. CRM

GTM 50 Yoni Tserruya, Lusha. System of record the AEs have largely stopped opening, feeding a custom dashboard

SMYS 7 Angelo Quiambao, Intellistack. CRM the agents read from and write back to

Confirmed Sep 2026 Mark van Oppen, SecureAuth. System of record at SecureAuth, in heavy use

SMYS 4 Jai Toor, DeepLine. Win and loss lists pulled from here

SMYS 5 Umar Farooq Adam, Hitachi Vantara. Contact and account data

GTM 20 Jan Heimes and Onur Eken, Needle. CRM connected over OAuth

SMYS 2 Alexander Shartsis, Skyp. Competitive and SEM intelligence

Backlog Rick Koleta. Account intent exported for infrastructure-change signals

SMYS 5 Umar Farooq Adam, Hitachi Vantara. Third-party intent ingested into Clay

GTM 31 Michele Shepard, Emburse. Account intelligence and ABM

GTM 34 Jason Patel, Open Forge AI. Review source seeded so engines cite the brand

Backlog Rick Koleta. Review platform monitored for buying intent

SMYS 9 Michael Bartimer, Clarify. Product usage data, about half the signals in the PQL score

SMYS 2 Alexander Shartsis, Skyp. LinkedIn signal monitoring

SMYS 9 Michael Bartimer, Clarify. Website de-anonymization, payload ingested by webhook into the visitor agent

SMYS 2 Alexander Shartsis, Skyp. Notification and alerting layer over MCP

GTM 16 Amos Bar-Joseph, Swan AI. Interface the agent runs through

GTM 13 Yuhong Sun, Danswer. Deployment surface for query resolution

SMYS 3 Garrett Wolfe, 1GTM. Team alert when an account crosses the high-tier score

SMYS 5 Umar Farooq Adam, Hitachi Vantara. Rep notification fired by Outreach activity webhooks

SMYS 7 Angelo Quiambao, Intellistack. Natural-language trigger for the query agent where reps work in Slack

SMYS 9 Michael Bartimer, Clarify. Website Visitors channel, visibility as step one of the play

SMYS 6 Tim Scheuer, Oxygen. Email sending and sequencing

SMYS 9 Michael Bartimer, Clarify. Marketing-led outbound by persona, outcomes written back to the CRM

GTM 19 Charles Cormier, TopLeads. Cold email sending, whole stack under $200/month

GTM 14 Nick Velkovski, HeyReach. Email outreach, bought instead of built in-house

SMYS 4 Jai Toor, DeepLine. Verified leads exported into campaigns

Three Stages Rick Koleta. Multichannel sequences for high-value targets

GTM 1 Sriharsha Guduguntla, Hyperbound. Sequencing for outbound email

GTM 31 Michele Shepard, Emburse. Sales calling surface

SMYS 3 Garrett Wolfe, 1GTM. Dialer the Intent HQ app exports prospects to

SMYS 5 Umar Farooq Adam, Hitachi Vantara. Outbound sequencing

GTM 31 Michele Shepard, Emburse. Captures SDR and BDR activity alongside Gong

SMYS 5 Umar Farooq Adam, Hitachi Vantara. Meeting routing and scheduling

SMYS 3 Garrett Wolfe, 1GTM. LinkedIn automation path in two-path campaign routing

GTM 19 Charles Cormier, TopLeads. Domain and sending infrastructure

GTM 19 Charles Cormier, TopLeads. Email delivery

SMYS 6 Tim Scheuer, Oxygen. Inbox provisioning and email infrastructure

GTM 35 Vignesh Ravichandran, MyClone. Primary distribution and demand channel

GTM 14 Nick Velkovski, HeyReach. The outreach channel the system runs on

GTM 3 Parthi Loganathan, Letterdrop. Social selling motion

SMYS 5 Umar Farooq Adam, Hitachi Vantara. Marketing automation fed from the scored account list

GTM 31 Michele Shepard, Emburse. Marketing automation surfaced to sales without extra licenses

GTM 35 Vignesh Ravichandran, MyClone. Credibility and demand source

GTM 44 Joseph Lee, Supademo. Direct response acquisition channel

SMYS 5 Umar Farooq Adam, Hitachi Vantara. Marketing automation alongside Marketo

GTM 14 Nick Velkovski, HeyReach. Launch marketplace, $400K in seven days

SMYS 2 Alexander Shartsis, Skyp. Slides, mockups and logos

GTM 34 Jason Patel, Open Forge AI. Review source seeded for citation

GTM 31 Michele Shepard, Emburse. Events and content

GTM 31 Michele Shepard, Emburse. AI video generation

100 Tactics Rick Koleta. Personalised video for outreach

GTM 35 Vignesh Ravichandran, MyClone. One-minute personalized demo videos for LinkedIn outbound

GTM 34 Jason Patel, Open Forge AI. AI search surface tracked

GTM 31 Michele Shepard, Emburse. Conversation intelligence

GTM 46 Alex Bilmes, Endgame. Call recording and analysis

SMYS 7 Angelo Quiambao, Intellistack. Read and written by agents, including historical checks

GTM 31 Michele Shepard, Emburse. Buyer research and insight

GTM 34 Jason Patel, Open Forge AI. First setup step for GEO measurement

SMYS 9 Michael Bartimer, Clarify. Spec doc the PQL agent was built from, after team review

GTM 20 Jan Heimes and Onur Eken, Needle. Workspace and docs source

Future of GTM Rick Koleta. Surface the copilot operates inside

SMYS 8 Elliot O'Connor, Frontier. Agent access to Clay tables

SMYS 7 Angelo Quiambao, Intellistack. Data platform the agent layer reads and writes

SMYS 2 Alexander Shartsis, Skyp. Inbox history over MCP, used to drop anyone already emailed

SMYS 2 Alexander Shartsis, Skyp. Meeting recordings queried for context

AI Stack Rick Koleta. Meeting notes and transcription

GTM 30 Harsha Gaddipati, Slashy. Meeting notes and follow-up tracking

SMYS 2 Alexander Shartsis, Skyp. Support content as auto-documentation

GTM 31 Michele Shepard, Emburse. Analysis notebook

SMYS 8 Elliot O'Connor, Frontier. CRM over Model Context Protocol

SMYS 2 Alexander Shartsis, Skyp. Customer list retrieval and dedupe over MCP

SMYS 2 Alexander Shartsis, Skyp. Orchestration environment in plan mode

SMYS 3 Garrett Wolfe, 1GTM. Built the Intent HQ action layer

SMYS 4 Jai Toor, DeepLine. Runs the niche signal discovery skill end to end

SMYS 6 Tim Scheuer, Oxygen. Executes scrape, enrich, personalise and launch from prompts

SMYS 7 Angelo Quiambao, Intellistack. Terminal layer the agent infrastructure is built and run from

SMYS 9 Michael Bartimer, Clarify. Analysis behind the PQL agent spec

GTM 44 Joseph Lee, Supademo. Internal prototyping and builds

SMYS 1 Vinayak Mishra, Slang AI. Semantic scoring of reviews as buying signals

GTM 34 Jason Patel, Open Forge AI. Assistant surface where visibility is tracked

GTM 46 Alex Bilmes, Endgame. Model in use across revenue teams

GTM 47 Mark van Oppen, SecureAuth. Model already in employee use

GTM 48 Gorish Aggarwal, Sybill. Agent surface with MCP connector

GTM 34 Jason Patel, Open Forge AI. Generative engine optimised for

GTM 46 Alex Bilmes, Endgame. Model in use across departments

GTM 47 Mark van Oppen, SecureAuth. Model in active enterprise use

GTM 31 Michele Shepard, Emburse. Enterprise ChatGPT holding messaging, content and roadmaps

GTM 46 Alex Bilmes, Endgame. AI code editor

SMYS 2 Alexander Shartsis, Skyp. Runs Claude Code with parallel agents

GTM 44 Joseph Lee, Supademo. Internal prototyping and builds

GTM 47 Mark van Oppen, SecureAuth. Model already in employee use

GTM 48 Gorish Aggarwal, Sybill. Runs five personal agents

SMYS 7 Angelo Quiambao, Intellistack. Hosts the multi-agent system behind the rep-facing checkbox