The Stack Index / Operators / Riley Timmins
Operator · Kintsugi
Riley Timmins
Riley Timmins described running 5 tools across 3 of the eight layers on GTM Vault. 3 of them are also run by at least one other operator on the record.
SMYS 10. The Expensive Campaign Is the One You Never Ran. Watch or read the episode
The stack, by layer
In build order. Each tool sits on the layer it served in Riley’s system, with what it did there in their words as recorded.
01Identitynothing on record
02Sequencingno instrumentation
03Pricingnothing on record
04Functional Coherence2 tools
05Motionnothing on record
06Distribution1 tool
- Meta Ads1Launch surface for the custom ad manager: account list uploaded, campaign duplicated, about 90% of the clicks saved per launchSelf-serve · SMYS 10
07Metricsnothing on record
08AI Layer2 tools
- Claude Code8Built the custom ad manager and the landing pages; named it as fast and cheap for animationsSelf-serve · SMYS 10
- Claude4Creative edit step in the ad manager: an ad is sent to the Claude design surface before launchSelf-serve · SMYS 10
The next operator stack, as it is published
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