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Operator · Kintsugi

Riley Timmins

Riley Timmins described running 5 tools across 3 of the eight layers on GTM Vault. 3 of them are also run by at least one other operator on the record.

CompanyKintsugi
Tools on record5
Layers covered3 of 8
EpisodesSMYS 10

SMYS 10. The Expensive Campaign Is the One You Never Ran. Watch or read the episode

The stack, by layer

In build order. Each tool sits on the layer it served in Riley’s system, with what it did there in their words as recorded.

01Identitynothing on record
02Sequencingno instrumentation
03Pricingnothing on record
04Functional Coherence2 tools
  • HubSpot3CRM the attribution flow writes a corrected source field back into after analysing the first sales callMid-market · SMYS 10
  • Graft1Data warehouse and pipeline centralising ad data and HubSpot data; the store the custom ad manager reads and writesMid-market · SMYS 10
05Motionnothing on record
06Distribution1 tool
  • Meta Ads1Launch surface for the custom ad manager: account list uploaded, campaign duplicated, about 90% of the clicks saved per launchSelf-serve · SMYS 10
07Metricsnothing on record
08AI Layer2 tools
  • Claude Code8Built the custom ad manager and the landing pages; named it as fast and cheap for animationsSelf-serve · SMYS 10
  • Claude4Creative edit step in the ad manager: an ad is sent to the Claude design surface before launchSelf-serve · SMYS 10

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