The Stack Index / System of Record / HubSpot
System of Record · serves Functional Coherence
HubSpot
HubSpot is used in the system of record layer by 3 operators documented on GTM Vault, including Jai Toor, DeepLine, where it ran as the win and loss lists pulled from here.
Updated 26 May 2026, the date of the latest episode or confirmation citing HubSpot. Cite as: GTM Vault, The Stack Index, “HubSpot”, https://pro.gtmvault.co/stack/tool/hubspot, updated 26 May 2026.
Who named it, and what it did
One entry per episode. Mentions in passing, sponsor reads and guest biographies are not counted.
- SMYS 4operator evidenceJai Toor, DeepLine
Win and loss lists pulled from here
- SMYS 5operator evidenceUmar Farooq Adam, Hitachi Vantara
Contact and account data
- GTM 20operator evidenceJan Heimes and Onur Eken, Needle
CRM connected over OAuth
See which stacks this tool shows up in next
Every Show Me Your Stack episode adds operators and tools to this index. Subscribe to GTM Vault and get each one as it lands.
Runs alongside
Tools that appear in the same operators’ stacks as HubSpot. The count is how many of those operators run both.
Others in system of record
Are you HubSpot? Show the record
The badge states the record and nothing more: how many operators named HubSpot on GTM Vault. It updates itself when the count changes. It is free, it changes nothing about placement or order, and the only condition is that it links back to this page.
<a href="https://pro.gtmvault.co/stack/tool/hubspot"><img src="https://pro.gtmvault.co/stack/badge/hubspot.svg" alt="HubSpot: named by 3 operators on the GTM Vault Stack Index" height="28"></a>
Common questions
- Which operators use HubSpot?
- 3 operators on GTM Vault have described running HubSpot in a working system: Jai Toor (DeepLine), Umar Farooq Adam (Hitachi Vantara) and Jan Heimes and Onur Eken (Needle). Each entry is one citation per episode, in the operator's own words. Jai Toor, DeepLine described it as the win and loss lists pulled from here (SMYS 4).
- What layer of revenue architecture does HubSpot serve?
- HubSpot is placed on the System of Record layer, which serves Functional Coherence in the eight-layer model of revenue architecture. The ledger the business commits to and reports from. Placement follows the job the tool did in an operator's system, not the category its marketing claims.
- What runs alongside HubSpot?
- In the stacks of operators who run HubSpot, the tools that appear most often are Claude Code (1), Clay (1), Slack (1), Salesforce (1) and ZoomInfo (1). The number is how many of those operators run both.
- What entry tier is HubSpot?
- HubSpot is listed at the mid-market tier. The index records budget as a posture (self-serve, mid-market, enterprise), not a price, because public pricing in this category is unreliable.