The Stack Index / System of Record / HubSpot
System of Record · serves Functional Coherence
HubSpot
HubSpot is used in the system of record layer by 3 operators documented on GTM Vault, including Jai Toor, DeepLine, where it ran as the win and loss lists pulled from here.
Who named it, and what it did
One entry per episode. Mentions in passing, sponsor reads and guest biographies are not counted.
Jai ToorDeepLineWin and loss lists pulled from here
Operator evidence · SMYS 4From Win List to Win-Loss Gap: Building the Propensity LayerThe episode →
Umar Farooq AdamHitachi VantaraContact and account data
Operator evidence · SMYS 5From Account List to Monitoring Universe: Building the Prioritization LayerThe episode →
Riley TimminsKintsugiCRM the attribution flow writes a corrected source field back into after analysing the first sales call
Operator evidence · SMYS 10The Expensive Campaign Is the One You Never RanThe episode →
Run the system yourself
Account monitoring universeFree Claude skill, built from Umar Farooq Adam’s system on SMYS 5 →Win-loss gap signal discoveryFree Claude skill, built from Jai Toor’s system on SMYS 4 →For the HubSpot team
3 operators put HubSpot on the record.
Each operator above described HubSpot running inside a working revenue system, in their own words, one citation per episode. The record is yours to share.
Placement, order and counts are never for sale. How the index works.
Share the record
Free. It states the count and nothing else, and updates itself, so it can go down as well as up. The only condition is that it links back to this page.
Add a customer
Put a customer forward for Show Me Your StackA customer walks through the system they built with HubSpot. If it holds up, it goes on the record.
See which stacks this tool shows up in next
Every Show Me Your Stack episode adds operators and tools to this index. Subscribe to GTM Vault and get each one as it lands.
Runs alongside
Tools that appear in the same operators’ stacks as HubSpot. The count is how many of those operators run both.
Compared on the record
Who runs each, who runs both, and the displacements operators said out loud. Counts, not opinions.
Others in system of record
Common questions
- Which operators use HubSpot?
- 3 operators on GTM Vault have described running HubSpot in a working system: Jai Toor (DeepLine), Umar Farooq Adam (Hitachi Vantara) and Riley Timmins (Kintsugi). Each entry is one citation per episode, in the operator's own words. Jai Toor, DeepLine described it as the win and loss lists pulled from here (SMYS 4).
- What layer of revenue architecture does HubSpot serve?
- HubSpot is placed on the System of Record layer, which serves Functional Coherence in the eight-layer model of revenue architecture. The ledger the business commits to and reports from. Placement follows the job the tool did in an operator's system, not the category its marketing claims.
- What runs alongside HubSpot?
- In the stacks of operators who run HubSpot, the tools that appear most often are Claude Code (2), Clay (1), Slack (1), Claude (1) and Lemlist (1). The number is how many of those operators run both.
- What entry tier is HubSpot?
- HubSpot is listed at the mid-market tier. The index records budget as a posture (self-serve, mid-market, enterprise), not a price, because public pricing in this category is unreliable.