The Stack Index / Action Surface / Outreach
Action Surface · serves Motion
Outreach
Outreach is used in the action surface layer by 2 operators documented on GTM Vault, including Umar Farooq Adam, Hitachi Vantara, where it ran as the outbound sequencing.
Who named it, and what it did
One entry per episode. Mentions in passing, sponsor reads and guest biographies are not counted.
Umar Farooq AdamHitachi VantaraOutbound sequencing
Operator evidence · SMYS 5From Account List to Monitoring Universe: Building the Prioritization LayerThe episode →
Michele ShepardEmburseCaptures SDR and BDR activity alongside Gong
Operator evidence · GTM 31AI as the Revenue Intelligence LayerThe episode →
Run the system yourself
Account monitoring universeFree Claude skill, built from Umar Farooq Adam’s system on SMYS 5 →Revenue intelligence layerFree Claude skill, built from Michele Shepard’s system on GTM 31 →For the Outreach team
2 operators put Outreach on the record.
Each operator above described Outreach running inside a working revenue system, in their own words, one citation per episode. The record is yours to share.
Placement, order and counts are never for sale. How the index works.
Share the record
Free. It states the count and nothing else, and updates itself, so it can go down as well as up. The only condition is that it links back to this page.
Add a customer
Put a customer forward for Show Me Your StackA customer walks through the system they built with Outreach. If it holds up, it goes on the record.
See which stacks this tool shows up in next
Every Show Me Your Stack episode adds operators and tools to this index. Subscribe to GTM Vault and get each one as it lands.
Runs alongside
Tools that appear in the same operators’ stacks as Outreach. The count is how many of those operators run both.
Compared on the record
Who runs each, who runs both, and the displacements operators said out loud. Counts, not opinions.
Others in action surface
Common questions
- Which operators use Outreach?
- 2 operators on GTM Vault have described running Outreach in a working system: Umar Farooq Adam (Hitachi Vantara) and Michele Shepard (Emburse). Each entry is one citation per episode, in the operator's own words. Umar Farooq Adam, Hitachi Vantara described it as the outbound sequencing (SMYS 5).
- What layer of revenue architecture does Outreach serve?
- Outreach is placed on the Action Surface layer, which serves Motion in the eight-layer model of revenue architecture. Where the rep or agent works, and where sends actually go out. Placement follows the job the tool did in an operator's system, not the category its marketing claims.
- What runs alongside Outreach?
- In the stacks of operators who run Outreach, the tools that appear most often are Marketo (2), Clay (1), Slack (1), HubSpot (1) and ChatGPT (1). The number is how many of those operators run both.
- What entry tier is Outreach?
- Outreach is listed at the enterprise tier. The index records budget as a posture (self-serve, mid-market, enterprise), not a price, because public pricing in this category is unreliable.