Operator evidence, not opinion
Every operator on the record. Every stack on screen.
Every GTM Vault Podcast, Show Me Your Stack and Coffee Walk episode as a written playbook, every operator's stack placed on the eight layers of revenue architecture, and every transcript searchable to the timestamp.
On the record: every podcast and Show Me Your Stack guest
Meet every operator →GTM Vault Podcast →
Ariel Hitron
Olivier Roth
Yoni Tserruya
Hao Sheng
Gorish Aggarwal
Mark van Oppen
Alex Bilmes
George Howes
Joseph Lee
Danylo Borodchuk
Rowan Tonkin
Sreedhar Peddineni
Annette Sung
Michael Wallace
Mark Walker
Roee Hartuv
Rik Schrader
Vignesh Ravichandran
Jason Patel
Amber Brooner
Christina Brady
Michele Shepard
Harsha Gaddipati
Jin Kim
Rafael Broshi
Ben Collins
Branca Ballot
Ian Brodie
Santosh Sharan
Vijay Rajendran
Dave Boyce
Michael Saruggia
Jan Heimes
Charles Cormier
Sean Ellis
Zayd Ali
Amos Bar-Joseph
Selin Kocalar
Nick Velkovski
Yuhong Sun
Ayush Khanna
Dawson Chen
Savva Kerdemelidis
Mariane Bekker
Ana Leyva
Venki Pola
Mike Soylu
Dmitry Stavisky
Parthi Loganathan
Zachary Lukasiewicz
Sriharsha Guduguntla
← Show Me Your Stack
62 companies have put a founder or operator on the show.
UserGems
Donnerstag.ai
iyzico
- Clarify
Second Nature
The Swarm
Lusha
- Frontier
expertise.ai
Sybill
Intellistack
SecureAuth
- Oxygen
Hitachi Vantara
gtmstudio.xyz
Endgame
Canva Grow
- DeepLine
Supademo
- 1GTM
- Skyp
Lopus AI
Slang AI
Planful
GTM Buddy
- Amdahl
TIMIA Capital
Nue
- Willingness to Pay
GreyOrange
- MyClone
- Open Forge AI
- XTEL
Luster
Emburse
- Slashy
- Miracle
Notch
- Woz
Glide
Levanta
- ZeerAI
- Scale the Founder
Winning by Design
Clay
- Needle AI
- TopLeads
- Hacking Growth
- Valley
Swan AI
Delve
HeyReach
Onyx
- super{set}
- Martin
- Public Good Pharma
- Founders Bay
Pear VC
OneShot AI
- Adaptive Computer
Letterdrop
Hyperbound
Backed by
Operators on the record here come from companies backed by:
Y Combinator
Sequoia Capital
Benchmark
Insight Partners
General Catalyst
Khosla Ventures
Lightspeed
CapitalG
Menlo Ventures
First Round Capital
Craft Ventures
Battery Ventures
and 25 more funds
Tiger Global
Peak XV Partners
Greycroft
Madrona
Upfront Ventures
500 Global
Bain Capital Ventures
Sapphire Ventures
Meritech Capital
Volition Capital
USVP
Gradient Ventures
HubSpot Ventures
Snowflake Ventures
Speedinvest
QED Investors
Inovia Capital
High Alpha
Mithril Capital
PSG Equity
Silversmith Capital
Vector Capital
K1 Investment Management
Oakley Capital
IFC
Show Me Your Stack
The stack on screen.
Operators share their screen and run the system live. Each breakdown maps the build to the layer it serves, with the number that made it worth building.
Score a product signup out of 100, half of them pulled live from PostHog. The visitor agent removes employees, competitors and customers before it classifies anyone.
- Clarify
- Vector
- PostHog
- Instantly
- Slack
Positive sales opportunities from the first 180 emails to YC founders. Campaign setup went from five hours in Clay to forty minutes.
- Claude Code
- Apollo
- Instantly
- Zapmail
Meeting request to scheduled meeting used to take 17 to 18 days. Now it happens the same day, with no new headcount.
- Clay
- ZoomInfo
- Bombora
- Outreach
- Salesforce
Win-loss signal analysis now runs in under thirty minutes. Two enterprise customers saw 15% to 17% higher close rates from the same scoring model.
- Claude Code
- HubSpot
- Lemlist
Of the daily BDR workflow at Qualified ran on agents, triggered by one checkbox the rep clicks without seeing seven layers of agents.
- Claude Code
- Relevance AI
- Databricks
- Gong
Pipeline in 12 months from the outbound program he built at Unify, now rebuilt as a BDR action layer on Clay.
- Clay
- Lead Magic
- n8n
- Heyreach
Reviews that passed in the test run. The star-rating filter dropped the other 16 before the model read a word.
- Serper
- Clay
- Apify
- n8n
- Claude
A lead for managed enrichment, with MCPs from Gmail to Stripe in Claude Code removing people the company already knows before anything is sent.
- Claude Code
- Apollo
- Grain
- Stripe
GTM Vault Podcast
The decision behind the motion.
One argument per episode, from the operator who made the call. Every write-up links to the transcript at the moment it was said.
You call the AI. You have no relationship with the AI.
Second Nature builds AI that plays the buyer, so the human across from the buyer gets better.
Read the write-up →
LinkedIn is your audience, not your network.
The Swarm maps relationships across 580 million people and 100 million company profiles.
Read the write-up →
The next buyer of your data is not a person.
A third of a static list is wrong by the time the last rep touches it, so Lusha now serves agents that query live.
Read the write-up →
Your website converts at 1% because it was built for reading, not buying.
He watches 80 million clicks a month, and part of that traffic is agents that will never fill out a form.
Read the write-up →
The transcript is the commodity. The context is the asset.
Eighteen months building a context graph that better-funded competitors cannot copy.
Read the write-up →
AI as the revenue intelligence layer.
5,000 scored MQAs from Demandbase, and 20 minutes saved per account.
Read the write-up →Coffee Walk
The founder, on foot.
Unscripted walks with the founders building Europe's $100M+ companies. No prep, no questions in advance. One city at a time.
GTM Vault MCP
Playbooks your AI can run.
Thirty-four workflows for Claude that answer from the record above: the operator, the episode, the timestamp. Three are free for every GTM Vault subscriber. Pro runs all thirty-four.
Revenue system audit
Run the eight-layer audit on your company and find the layer to fix first.
/gtm-auditBuild my stack
Get your install order: first, next and not yet, with the operators behind each tool.
/build-my-stackTool due diligence
Before you sign, see who runs a tool, what it did, and what it runs next to.
/tool-checkDisplacement check
Has any operator replaced this tool, with what, and why.
/displacement-checkCheck a vendor claim
Test what a vendor told you against what operators said on the record.
/vendor-claimEvidence-backed decision memo
A one-page memo on a GTM decision, every claim cited, for your board or team.
/decision-memoThe same MCP also runs the eight skills GTM Vault itself runs on, free: How GTM Vault is run →
Free, no sign-in
- Every write-up above in full, with the frameworks, the guest stacks and the full transcript. Open to everyone, and to search engines and AI assistants that cite sources.
- The full Build Your Stack output from The Stack Index: every tool in every layer matched to your revenue band, motion and budget, free with a subscription.
- The free tier of the GTM Vault MCP: the audit, operator lookups, Build Your Stack and three playbooks, free with a subscription. Connect it.
What Pro adds
- The full GTM Vault MCP: search of every episode to the timestamp and all thirty-four playbooks.
- The Doctrine and the GTM Strategy Course.
- A 30-minute live office hours session with Rick on the first Wednesday of every month. Annual Pro adds a private 45-minute Blueprint Session.
When you need to sign in
- The Library, every episode and every transcript are open. No account, no email.
- Build Your Stack and the MCP check the email you subscribe to GTM Vault with. A one-time link, no password. Not subscribed yet? Subscribe free on the same page.
- Pro members sign in the same way for the full MCP, the playbooks, the Doctrine, the Course and office hours.