The Stack Index / Build
GTM Vault · Build Your Stack
Build Your Stack
Four answers. The output is a sequence and the plays it runs, not a list of tools.
Revenue band and motion set the base order, the binding constraint reorders it, and budget decides which tools are admissible inside each layer. Every tool comes from an operator who named it on the record, or is marked as an essay recommendation.
A $2M to $20M company whose binding constraint is pipeline that does not convert, buying at the mid-market tier.
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Install first
Weeks 1 to 6These carry the binding constraint. Everything below is deferred until they hold.
Where the rep or agent works, and where sends actually go out.
The layer most stacks skip.
Top pick shown. 4 more matched to your budget for subscribers, free.
Where raw records enter: companies, people, firmographics, scraped listings.
Nothing downstream is better than what you let in.
Top pick shown. 4 more matched to your budget for subscribers, free.
Waterfall enrichment, dedupe, entity matching across sources.
Where a stack stops being a pile of subscriptions.
Top pick shown. 1 more matched to your budget for subscribers, free.
Install next
Quarter twoSequenced after the first block because each depends on it already being in place.
What runs the sequence between systems without a human in the loop.
Turns a documented process into one that happens.
No consensus pick yet: no tool here is run by two or more operators. 2 options matched to your budget for subscribers, free.
The models and agent runtimes that score, decide, draft and build.
Cheap to adopt, worthless without context beneath it.
Top pick shown. 4 more matched to your budget for subscribers, free.
The ledger the business commits to and reports from.
Everything else has to reconcile against it.
Top pick shown. 2 more matched to your budget for subscribers, free.
What happened, and what closes next.
Forecast accuracy is structural, not a spreadsheet exercise.
No consensus pick yet: no tool here is run by two or more operators. 3 options matched to your budget for subscribers, free.
Not yet
Deliberately deferredBuying into these before the blocks above is the most common way a stack stops compounding.
Where the argument is published and paid for at volume.
Positioning that never ships at scale is a document.
Top pick shown. 4 more matched to your budget for subscribers, free.
The persistent account memory other surfaces read from.
What makes agents useful rather than merely fast.
No consensus pick yet: no tool here is run by two or more operators. 5 options matched to your budget for subscribers, free.
What changed and when: intent, reviews, hiring, monitoring.
Without it every account looks equally ready.
No consensus pick yet: no tool here is run by two or more operators. 5 options matched to your budget for subscribers, free.
Quote, billing, and revenue recognition mechanics.
Pricing decisions become real here or nowhere.
No consensus pick yet: no tool here is run by two or more operators. 1 option matched to your budget for subscribers, free.
The plays this sequence runs
first-party data plus an outside triggerSignals anyone can buy are a commodity. A play lasts when the data behind it is yours and the outside signal only tells you when to act.
Closed-lost reactivation
YoursClosed-lost opportunities and the recorded reason for each loss
TriggerA leadership change, a new initiative in their job posts, or a change in their stack
MeasureReactivated opportunities per quarter, and their win rate against your normal baseline
Needs: System of Record, Signal, Context, Reasoning, Orchestration
Run on the record by Jai Toor, DeepLine, SMYS 4
Champion tracking
YoursPast champions, executive buyers and power users from closed-won accounts
TriggerA job change, acted on about a month after it, once they have settled
MeasureMeetings booked from moved champions against your cold outbound baseline
Needs: System of Record, Signal, Action Surface
Baseline every play
YoursPipeline sourced and won, tagged by the play that started it
TriggerA quarterly review. A play that cannot beat its baseline within a quarter is dropped
MeasurePipeline sourced, win rate and cost per opportunity, per play
Needs: Measurement, System of Record