The Stack Index / Enrichment and Resolution / Clay
Enrichment and Resolution · serves Identity
Clay
Clay is used in the enrichment and resolution layer by 7 operators documented on GTM Vault, including Vinayak Mishra, Slang AI, where it ran as the master data layer, three tables.
Updated 8 Sep 2026, the date of the latest episode or confirmation citing Clay. Cite as: GTM Vault, The Stack Index, “Clay”, https://pro.gtmvault.co/stack/tool/clay, updated 8 Sep 2026.
Who named it, and what it did
One entry per episode. Mentions in passing, sponsor reads and guest biographies are not counted.
- SMYS 1operator evidenceVinayak Mishra, Slang AI
Master data layer, three tables
- SMYS 3operator evidenceGarrett Wolfe, 1GTM
Account scoring and enrichment waterfall
- SMYS 5operator evidenceUmar Farooq Adam, Hitachi Vantara
Account research and enrichment
- SMYS 6operator evidenceTim Scheuer, Oxygen
Campaign build layer, later replaced by CLI orchestration
- SMYS 8operator evidenceElliot O'Connor, Frontier
Enrichment, displaced ZoomInfo
- GTM 19operator evidenceCharles Cormier, TopLeads
Enrichment and list automation
- GTM 21operator evidenceMichael Saruggia, Clay Operator
Core of the GTM engineer stack
See which stacks this tool shows up in next
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Runs alongside
Tools that appear in the same operators’ stacks as Clay. The count is how many of those operators run both.
Others in enrichment and resolution
Are you Clay? Show the record
The badge states the record and nothing more: how many operators named Clay on GTM Vault. It updates itself when the count changes. It is free, it changes nothing about placement or order, and the only condition is that it links back to this page.
<a href="https://pro.gtmvault.co/stack/tool/clay"><img src="https://pro.gtmvault.co/stack/badge/clay.svg" alt="Clay: named by 7 operators on the GTM Vault Stack Index" height="28"></a>
Common questions
- Which operators use Clay?
- 7 operators on GTM Vault have described running Clay in a working system: Vinayak Mishra (Slang AI), Garrett Wolfe (1GTM), Umar Farooq Adam (Hitachi Vantara), Tim Scheuer (Oxygen), Elliot O'Connor (Frontier), Charles Cormier (TopLeads) and Michael Saruggia (Clay Operator). Each entry is one citation per episode, in the operator's own words. Vinayak Mishra, Slang AI described it as the master data layer, three tables (SMYS 1).
- What layer of revenue architecture does Clay serve?
- Clay is placed on the Enrichment and Resolution layer, which serves Identity in the eight-layer model of revenue architecture. Waterfall enrichment, dedupe, entity matching across sources. Placement follows the job the tool did in an operator's system, not the category its marketing claims.
- What runs alongside Clay?
- In the stacks of operators who run Clay, the tools that appear most often are Apollo (3), Claude Code (2), Slack (2), Instantly (2) and ZoomInfo (2). The number is how many of those operators run both.
- Has Clay replaced or been replaced by another tool?
- On the record, Clay displaced ZoomInfo in at least one operator's stack, and Clay was displaced by CLI orchestration in at least one operator's stack. Displacements are recorded only when an operator said so on an episode, never inferred from usage or reviews.
- What entry tier is Clay?
- Clay is listed at the mid-market tier. The index records budget as a posture (self-serve, mid-market, enterprise), not a price, because public pricing in this category is unreliable.