The Stack Index / Source / Lead Magic
Source · serves Identity
Lead Magic
Lead Magic is used in the source layer by 2 operators documented on GTM Vault, including Garrett Wolfe, OneGTM, where it ran as the first call in the enrichment waterfall.
Who named it, and what it did
One entry per episode. Mentions in passing, sponsor reads and guest biographies are not counted.
Garrett WolfeOneGTMFirst call in the enrichment waterfall
Operator evidence · SMYS 3From Clay Tables to Intent HQ: Building the BDR Action LayerThe episode →
Tim ScheuerOxygenNamed as a likely vendor in the email waterfall
Operator evidence · SMYS 6From Five Hours in Clay to Forty Minutes in a Terminal: Outbound Run by Claude CodeThe episode →
Run the system yourself
Outbound run from Claude CodeFree Claude skill, built from Tim Scheuer’s system on SMYS 6 →For the Lead Magic team
2 operators put Lead Magic on the record.
Each operator above described Lead Magic running inside a working revenue system, in their own words, one citation per episode. The record is yours to share.
Placement, order and counts are never for sale. How the index works.
Share the record
Free. It states the count and nothing else, and updates itself, so it can go down as well as up. The only condition is that it links back to this page.
Add a customer
Put a customer forward for Show Me Your StackA customer walks through the system they built with Lead Magic. If it holds up, it goes on the record.
See which stacks this tool shows up in next
Every Show Me Your Stack episode adds operators and tools to this index. Subscribe to GTM Vault and get each one as it lands.
Runs alongside
Tools that appear in the same operators’ stacks as Lead Magic. The count is how many of those operators run both.
Others in source
Common questions
- Which operators use Lead Magic?
- 2 operators on GTM Vault have described running Lead Magic in a working system: Garrett Wolfe (OneGTM) and Tim Scheuer (Oxygen). Each entry is one citation per episode, in the operator's own words. Garrett Wolfe, OneGTM described it as the first call in the enrichment waterfall (SMYS 3).
- What layer of revenue architecture does Lead Magic serve?
- Lead Magic is placed on the Source layer, which serves Identity in the eight-layer model of revenue architecture. Where raw records enter: companies, people, firmographics, scraped listings. Placement follows the job the tool did in an operator's system, not the category its marketing claims.
- What runs alongside Lead Magic?
- In the stacks of operators who run Lead Magic, the tools that appear most often are Claude Code (2), Clay (2), Apollo (2), Instantly (1) and BetterContact (1). The number is how many of those operators run both.
- What entry tier is Lead Magic?
- Lead Magic is listed at the self-serve tier. The index records budget as a posture (self-serve, mid-market, enterprise), not a price, because public pricing in this category is unreliable.