The Stack Index / Source / Persana
Source · serves Identity
Persana
Persana is used in the source layer by 1 operator documented on GTM Vault, including Charles Cormier, TopLeads, where it ran as the lead intelligence feeding outbound.
Who named it, and what it did
One entry per episode. Mentions in passing, sponsor reads and guest biographies are not counted.
Charles CormierTopLeadsLead intelligence feeding outbound
Operator evidence · GTM 19Cold Email as a GTM Engine, Not a Volume PlayThe episode →
Run the system yourself
Cold email as a GTM engineFree Claude skill, built from Charles Cormier’s system on GTM 19 →For the Persana team
1 operator put Persana on the record.
Each operator above described Persana running inside a working revenue system, in their own words, one citation per episode. The record is yours to share.
Placement, order and counts are never for sale. How the index works.
Share the record
Free. It states the count and nothing else, and updates itself, so it can go down as well as up. The only condition is that it links back to this page.
Add a customer
Put a customer forward for Show Me Your StackA customer walks through the system they built with Persana. If it holds up, it goes on the record.
See which stacks this tool shows up in next
Every Show Me Your Stack episode adds operators and tools to this index. Subscribe to GTM Vault and get each one as it lands.
Runs alongside
Tools that appear in the same operators’ stacks as Persana. The count is how many of those operators run both.
Others in source
Common questions
- Which operators use Persana?
- 1 operator on GTM Vault has described running Persana in a working system: Charles Cormier (TopLeads). Each entry is one citation per episode, in the operator's own words. Charles Cormier, TopLeads described it as the lead intelligence feeding outbound (GTM 19).
- What layer of revenue architecture does Persana serve?
- Persana is placed on the Source layer, which serves Identity in the eight-layer model of revenue architecture. Where raw records enter: companies, people, firmographics, scraped listings. Placement follows the job the tool did in an operator's system, not the category its marketing claims.
- What runs alongside Persana?
- In the stacks of operators who run Persana, the tools that appear most often are Clay (1), Apollo (1), Instantly (1), Apify (1) and ContactOut (1). The number is how many of those operators run both.
- What entry tier is Persana?
- Persana is listed at the mid-market tier. The index records budget as a posture (self-serve, mid-market, enterprise), not a price, because public pricing in this category is unreliable.