The Stack Index / Operators / Umar Farooq Adam
Operator · Hitachi Vantara
Umar Farooq Adam
Umar Farooq Adam described running 12 tools across 4 of the eight layers on GTM Vault. 7 of them are also run by at least one other operator on the record.
CompanyHitachi Vantara
Tools on record12
Layers covered4 of 8
EpisodesSMYS 5
CompareAgainst another operator
SMYS 5. From Account List to Monitoring Universe: Building the Prioritization Layer. Watch or read the episode
The stack, by layer
In build order. Each tool sits on the layer it served in Umar’s system, with what it did there in their words as recorded.
01Identity3 tools
- Clay7Account research and enrichmentMid-market · SMYS 5
- ZoomInfo3First source in the firmographic waterfallEnterprise · SMYS 5
- HG Insights1Firmographic waterfall alongside ZoomInfo and ClayEnterprise · SMYS 5
02Sequencingno instrumentation
03Pricingnothing on record
04Functional Coherence3 tools
- Salesforce5Enterprise system of recordEnterprise · SMYS 5
- HubSpot3Contact and account dataMid-market · SMYS 5
- Microsoft Power Platform1Wires the systems togetherEnterprise · SMYS 5
05Motion4 tools
- Slack7Rep notification fired by Outreach activity webhooksMid-market · SMYS 5
- Outreach2Outbound sequencingEnterprise · SMYS 5
- Bombora1Third-party intent ingested into ClayEnterprise · SMYS 5
- Chili Piper1Meeting routing and schedulingMid-market · SMYS 5
06Distribution2 tools
- Marketo2Marketing automation fed from the scored account listEnterprise · SMYS 5
- Adobe Journey Optimizer1Marketing automation alongside MarketoEnterprise · SMYS 5
07Metricsnothing on record
08AI Layernothing on record
The next operator stack, as it is published
Every Show Me Your Stack episode adds an operator page like this one. Subscribe to GTM Vault and get each one as it lands.