The Stack Index / Operators / Michele Shepard

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Michele Shepard

Michele Shepard described running 8 tools across 5 of the eight layers on GTM Vault. 2 of them are also run by at least one other operator on the record.

CompanyEmburse
Tools on record8
Layers covered5 of 8
EpisodesGTM 31

GTM 31. AI as the Revenue Intelligence Layer. Watch or read the episode

The stack, by layer

In build order. Each tool sits on the layer it served in Michele’s system, with what it did there in their words as recorded.

01Identity1 tool
  • ZoomInfo3Contact and email dataEnterprise · GTM 31
02Sequencingno instrumentation
03Pricingnothing on record
04Functional Coherencenothing on record
05Motion2 tools
  • Demandbase1Account intelligence and ABMEnterprise · GTM 31
  • Nooks1Sales calling surfaceMid-market · GTM 31
06Distribution2 tools
  • Goldcast1Events and contentEnterprise · GTM 31
  • HeyGen1AI video generationSelf-serve · GTM 31
07Metrics2 tools
  • Gong3Conversation intelligenceEnterprise · GTM 31
  • Consensus1Buyer research and insightMid-market · GTM 31
08AI Layer1 tool

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Other operators

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