The Stack Index / Operators / Michele Shepard
Operator · Emburse
Michele Shepard
Michele Shepard described running 10 tools across 4 of 8 layers on GTM Vault. 4 of them are also run by at least one other operator on the record.
CompanyEmburse
Websiteemburse.com
Tools on record10
Layers covered4 of 8
EpisodesGTM 31
CompareAgainst another operator
GTM 31. AI as the Revenue Intelligence Layer. Watch or read the episode
The stack, by layer
In build order. Each tool sits on the layer it served in Michele’s system, with what it did there in their words as recorded.
01Identitynothing on record
02Sequencingno instrumentation
03Pricingnothing on record
04Functional Coherencenothing on record
05Motion3 tools
- Outreach2Captures SDR and BDR activity alongside GongEnterprise · GTM 31
- Demandbase1Account intelligence and ABMEnterprise · GTM 31
- Nooks1Sales calling surfaceMid-market · GTM 31
06Distribution3 tools
07Metrics2 tools
- Gong2Conversation intelligenceEnterprise · GTM 31
- Consensus1Named in the enablement and video stackMid-market · GTM 31
08AI Layer2 tools
- ChatGPT2Enterprise ChatGPT holding messaging, content and roadmapsSelf-serve · GTM 31
- NotebookLM1Analysis notebookSelf-serve · GTM 31
The next operator stack, as it is published
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