The Stack Index / Operators / Michele Shepard
Operator · Emburse
Michele Shepard
Michele Shepard described running 10 tools across 4 of the eight layers on GTM Vault. 5 of them are also run by at least one other operator on the record.
GTM 31. AI as the Revenue Intelligence Layer. Watch or read the episode
The stack, by layer
In build order. Each tool sits on the layer it served in Michele’s system, with what it did there in their words as recorded.
01Identitynothing on record
02Sequencingno instrumentation
03Pricingnothing on record
04Functional Coherencenothing on record
05Motion3 tools
- Nooks2Sales calling surfaceMid-market · GTM 31
- Outreach2Captures SDR and BDR activity alongside GongEnterprise · GTM 31
- Demandbase1Account intelligence and ABMEnterprise · GTM 31
06Distribution3 tools
07Metrics2 tools
- Gong3Conversation intelligenceEnterprise · GTM 31
- Consensus1Buyer research and insightMid-market · GTM 31
08AI Layer2 tools
- ChatGPT4Enterprise ChatGPT holding messaging, content and roadmapsSelf-serve · GTM 31
- NotebookLM1Analysis notebookSelf-serve · GTM 31
The next operator stack, as it is published
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