The Stack Index / Signal / Demandbase
Signal · serves Motion
Demandbase
Demandbase is used in the signal layer by 1 operator documented on GTM Vault, including Michele Shepard, Emburse, where it ran as the account intelligence and ABM.
Who named it, and what it did
One entry per episode. Mentions in passing, sponsor reads and guest biographies are not counted.
Michele ShepardEmburseAccount intelligence and ABM
Operator evidence · GTM 31AI as the Revenue Intelligence LayerThe episode →
Run the system yourself
Revenue intelligence layerFree Claude skill, built from Michele Shepard’s system on GTM 31 →For the Demandbase team
1 operator put Demandbase on the record.
Each operator above described Demandbase running inside a working revenue system, in their own words, one citation per episode. The record is yours to share.
Placement, order and counts are never for sale. How the index works.
Share the record
Free. It states the count and nothing else, and updates itself, so it can go down as well as up. The only condition is that it links back to this page.
Add a customer
Put a customer forward for Show Me Your StackA customer walks through the system they built with Demandbase. If it holds up, it goes on the record.
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Runs alongside
Tools that appear in the same operators’ stacks as Demandbase. The count is how many of those operators run both.
Others in signal
Common questions
- Which operators use Demandbase?
- 1 operator on GTM Vault has described running Demandbase in a working system: Michele Shepard (Emburse). Each entry is one citation per episode, in the operator's own words. Michele Shepard, Emburse described it as the account intelligence and ABM (GTM 31).
- What layer of revenue architecture does Demandbase serve?
- Demandbase is placed on the Signal layer, which serves Motion in the eight-layer model of revenue architecture. What changed and when: intent, reviews, hiring, monitoring. Placement follows the job the tool did in an operator's system, not the category its marketing claims.
- What runs alongside Demandbase?
- In the stacks of operators who run Demandbase, the tools that appear most often are ChatGPT (1), Gong (1), Marketo (1), Outreach (1) and Consensus (1). The number is how many of those operators run both.
- What entry tier is Demandbase?
- Demandbase is listed at the enterprise tier. The index records budget as a posture (self-serve, mid-market, enterprise), not a price, because public pricing in this category is unreliable.