The Stack Index / Measurement / Gong
Measurement · serves Metrics
Gong
Gong is used in the measurement layer by 2 operators documented on GTM Vault, including Michele Shepard, Emburse, where it ran as the conversation intelligence.
Who named it, and what it did
One entry per episode. Mentions in passing, sponsor reads and guest biographies are not counted.
Michele ShepardEmburseConversation intelligence
Operator evidence · GTM 31AI as the Revenue Intelligence LayerThe episode →
Angelo QuiambaoIntellistackRead and written by agents, including historical checks
Operator evidence · SMYS 7Your Reps Should Never Meet Your AgentsThe episode →
Run the system yourself
Agents behind the repFree Claude skill, built from Angelo Quiambao’s system on SMYS 7 →Revenue intelligence layerFree Claude skill, built from Michele Shepard’s system on GTM 31 →For the Gong team
2 operators put Gong on the record.
Each operator above described Gong running inside a working revenue system, in their own words, one citation per episode. The record is yours to share.
Placement, order and counts are never for sale. How the index works.
Share the record
Free. It states the count and nothing else, and updates itself, so it can go down as well as up. The only condition is that it links back to this page.
Add a customer
Put a customer forward for Show Me Your StackA customer walks through the system they built with Gong. If it holds up, it goes on the record.
See which stacks this tool shows up in next
Every Show Me Your Stack episode adds operators and tools to this index. Subscribe to GTM Vault and get each one as it lands.
Runs alongside
Tools that appear in the same operators’ stacks as Gong. The count is how many of those operators run both.
Others in measurement
Common questions
- Which operators use Gong?
- 2 operators on GTM Vault have described running Gong in a working system: Michele Shepard (Emburse) and Angelo Quiambao (Intellistack). Each entry is one citation per episode, in the operator's own words. Michele Shepard, Emburse described it as the conversation intelligence (GTM 31).
- What layer of revenue architecture does Gong serve?
- Gong is placed on the Measurement layer, which serves Metrics in the eight-layer model of revenue architecture. What happened, and what closes next. Placement follows the job the tool did in an operator's system, not the category its marketing claims.
- What runs alongside Gong?
- In the stacks of operators who run Gong, the tools that appear most often are Claude Code (1), Apollo (1), Slack (1), Salesforce (1) and ChatGPT (1). The number is how many of those operators run both.
- What entry tier is Gong?
- Gong is listed at the enterprise tier. The index records budget as a posture (self-serve, mid-market, enterprise), not a price, because public pricing in this category is unreliable.