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The Stack Index / Operators / Nick Velkovski

Operator · HeyReach

Nick Velkovski

Nick Velkovski described running 3 tools across 2 of 8 layers on GTM Vault. 2 of them are also run by at least one other operator on the record.

CompanyHeyReach
Tools on record3
Layers covered2 of 8
EpisodesGTM 14

GTM 14. Scaling LinkedIn Outreach Without Scaling Headcount. Watch or read the episode

The stack, by layer

In build order. Each tool sits on the layer it served in Nick’s system, with what it did there in their words as recorded.

01Identitynothing on record
02Sequencingno instrumentation
03Pricingnothing on record
04Functional Coherencenothing on record
05Motion1 tool
  • Instantly4Email outreach, bought instead of built in-houseMid-market · GTM 14
06Distribution2 tools
  • LinkedIn3The outreach channel the system runs onSelf-serve · GTM 14
  • AppSumo1Launch marketplace, $400K in seven daysSelf-serve · GTM 14
07Metricsnothing on record
08AI Layernothing on record

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Other operators

All layers · Compare · Build a sequenced stack