GTM Vault Podcast

How an episode works

1. One guest, one structural claim about revenue systems, worked through from the mechanism to the decision.
2. Each episode is written up as an essay on gtmvault.co and in the Library, with the full transcript searchable to the timestamp.
3. Where a guest describes the tools they run, the tools enter the Stack Index with the guest as the operator citation.

Who comes on. Founders and heads of GTM at $2M to $20M ARR B2B companies, CROs and RevOps leaders at $10M to $100M ARR, and the operators building the systems they run on.

Every episode

Newest first. Each link opens the written playbook, the stack and the full transcript.

1. GTM 53
   Stacked Signals Generate 19x the Pipeline

   Christian Kletzl, UserGems · 2026-10-11

2. GTM 52
   You Have No Relationship With the AI

   Ariel Hitron, Second Nature · 2026-09-27 · transcript

3. GTM 51
   LinkedIn Is Your Audience, Not Your Network

   Olivier Roth, The Swarm · 2026-09-20 · transcript

4. GTM 50
   The Next Buyer of Your Data Is Not a Person

   Yoni Tserruya, Lusha · 2026-09-13 · transcript

5. GTM 49
   Your Website Converts at 1% Because It Was Built for Reading, Not Buying

   Hao Sheng, Expertise · 2026-08-30 · transcript

6. GTM 48
   The Transcript Is the Commodity, the Context Is the Asset

   Gorish Aggarwal, Sybill · 2026-08-16 · transcript

7. GTM 47
   Authentication Was Never the Hard Part

   Mark Van Oppen, SecureAuth · 2026-07-05 · transcript

8. GTM 46
   Context Is GTM Infrastructure, Not a Tool Connector

   Alex Bilmes, Endgame · 2026-05-17 · transcript

9. GTM 45
   The Feedback Loop Is the Missing Layer in Performance Marketing

   George Howes, Canva Grow · 2026-05-03 · transcript

10. GTM 44
    The Demo Layer Is Becoming Core GTM Infrastructure

    Joseph Lee, Supademo · 2026-04-19 · transcript

11. GTM 43
    The Semantic Layer Is the Missing Architecture

    Danylo Borodchuk, Lopus AI · 2026-04-05 · transcript

12. GTM 42
    When Dashboards Divorce the P&L

    Rowan Tonkin, Planful · 2026-03-22 · transcript

13. GTM 41
    Revenue Activation Is Architecture

    Sreedhar Peddineni, GTM Buddy · 2026-03-15 · transcript

14. GTM 40
    Agentic Marketing Rewrites GTM

    Annette Sung, Amdahl · 2026-02-15 · transcript

15. GTM 39
    Debt Is a GTM Lever, Not a Last Resort

    Michael Wallace, TIMIA Capital · 2026-02-08 · transcript

16. GTM 38
    When Revenue Models Outgrow the Systems Running Them

    Mark Walker, Nue · 2026-02-01 · transcript

17. GTM 37
    Pricing Is the GTM System, Not a Finance Line Item

    Roee Hartuv, Willingness to Pay · 2026-01-25 · transcript

18. GTM 36
    Enterprise Revenue Scales on Systems, Not Charisma

    Rik Schrader, GreyOrange · 2026-01-04 · transcript

19. GTM 35
    Identity as Infrastructure: Scaling Expertise via AI Clones

    Vignesh Ravichandran, MyClone · 2025-12-28 · transcript

20. GTM 34
    From SEO to GEO: When AI Search Becomes Distribution

    Jason Patel, Open Forge AI · 2025-11-23 · transcript

21. GTM 33
    Predictable Revenue Is a Design Problem

    Amber Brooner, XTEL · 2025-11-16 · transcript

22. GTM 32
    Enablement Is Predictive or It's Waste

    Christina Brady, Luster · 2025-11-09 · transcript

23. GTM 31
    AI as the Revenue Intelligence Layer

    Michele Shepard, Emburse · 2025-10-26 · transcript

24. GTM 30
    AI That Acts: From Reasoning to Execution

    Harsha Gaddipati, Slashy · 2025-10-12 · transcript

25. GTM 29
    Speed as a GTM Wedge: AI in Clinical Trials

    Jin Kim, Miracle · 2025-09-28 · transcript

26. GTM 28
    Resolution-First AI: Support as a System, Not a Headcount Line

    Rafael Broshi, Notch · 2025-09-14 · transcript

27. GTM 27
    The AI Co-Founder: When Agents Replace Headcount

    Ben Collins, Woz · 2025-08-31 · transcript

28. GTM 26
    From PLG to AI Agents in 40 Days

    Branca Ballot, Glide · 2025-08-17 · transcript

29. GTM 25
    Affiliates Are a Revenue Layer, Not a Side Channel

    Ian Brodie, Levanta · 2025-08-03 · transcript

30. GTM 24
    Buyer-Led GTM Replaces the Funnel

    Santosh Sharan, ZeerAI · 2025-07-20 · transcript

31. GTM 23
    Scale the Founder Before the Company

    Vijay Rajendran, Scale the Founder · 2025-07-06 · transcript

32. GTM 22
    Freemium Is a GTM System, Not a Pricing Tier

    Dave Boyce, Winning by Design · 2025-06-22 · transcript

33. GTM 21
    The GTM Engineer: Why Automation Is Eating RevOps

    Michael Saruggia, Clay · 2025-06-09 · transcript

34. GTM 20
    The $2.2M AI Intern: Agents as GTM Infrastructure

    Jan Heimes, Needle AI · 2025-05-26 · transcript

35. GTM 19
    Cold Email as a GTM Engine, Not a Volume Play

    Charles Cormier, TopLeads · 2025-05-13 · transcript

36. GTM 18
    Growth Hacking Is Dead. Growth Architecture Isn't.

    Sean Ellis, Hacking Growth · 2025-04-27 · transcript

37. GTM 17
    AI Rewrites LinkedIn Outbound

    Zayd Ali, Valley · 2025-04-13 · transcript

38. GTM 16
    AI Should Augment Sellers, Not Replace Them

    Amos Bar-Joseph, Swan AI · 2025-03-26 · transcript

39. GTM 15
    Compliance Is a Moat, Not a Cost Center

    Selin Kocalar, Delve · 2025-03-12 · transcript

40. GTM 14
    Scaling LinkedIn Outreach Without Scaling Headcount

    Nick Velkovski, HeyReach · 2024-09-15 · transcript

41. GTM 13
    Enterprise AI Needs Architecture, Not Wrappers

    Yuhong Sun, Onyx · 2024-09-08 · transcript

42. GTM 12
    The New Data and AI Startup Architecture

    Ayush Khanna, super{set} · 2024-09-01 · transcript

43. GTM 11
    Voice AI Becomes Personal Infrastructure

    Dawson Chen, Martin · 2024-08-25 · transcript

44. GTM 9
    Drug Development Is Broken. AI Fixes the Architecture.

    Savva Kerdemelidis, Public Good Pharma · 2024-08-11 · transcript

45. GTM 8
    Building Teams That Compound, Not Just Scale

    Mariane Bekker, Founders Bay · 2024-08-04 · transcript

46. GTM 7
    Zero to $1M: Founder-Led Sales Is the First GTM System

    Ana Leyva, Pear VC · 2024-07-28 · transcript

47. GTM 6
    AI Prospecting Replaces Volume with Signal

    Venki Pola, OneShot AI · 2024-07-22 · transcript

48. GTM 5
    AI Reshapes the Product Development Cycle

    Mike Soylu, Adaptive Computer · 2024-07-15 · transcript

49. GTM 4
    AI Is Rewriting Product Development

    Dmitry Stavisky · 2024-07-08 · transcript

50. GTM 3
    Social Selling Is a System, Not a Side Channel

    Parthi Loganathan, Letterdrop · 2024-07-01 · transcript

51. GTM 2
    RevOps Is the System Layer Most Teams Skip

    Zachary Lukasiewicz · 2024-06-24 · transcript

52. GTM 1
    AI Roleplay Rewrites Sales Training

    Sriharsha Guduguntla, Hyperbound · 2024-06-17 · transcript

Common questions

What is the GTM Vault Podcast about?

Revenue architecture: the thesis that revenue problems at working companies are structural, not effort problems. Each guest brings one system that broke and describes what they rebuilt in its place.

Who hosts the GTM Vault Podcast?

Rick Koleta, founder of GTM Vault, a publication on revenue architecture read by 27,000+ founders and revenue leaders.

How often does it publish?

Every two weeks, with the written essay and transcript published the same day on gtmvault.co and in the Library.

Where can I listen?

Apple Podcasts, Spotify, YouTube, and the written version with the full transcript on gtmvault.co and at pro.gtmvault.co.