Free
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No card. No sign-in to read.
The Library, the Stack Index, skills, startup deals and the free GTM Vault MCP.
Subscribe freePricing
The record is free. Pro puts it to work.
Every episode, transcript, stack and skill costs nothing to read. Pro is for the operator who wants the whole record inside Claude: every transcript searchable to the timestamp and all 34 playbooks.
70% off your first year
Pro
$60 first year
Then $200 a year. Or $29 a month.
Everything in Free, plus search to the timestamp, all 34 playbooks, the Doctrine and the course.
Get Pro for $60Founding Member
$499 a year
For founders who want Rick on their system.
Everything in Pro, plus a yearly Blueprint Session, a written Blueprint and first access to survey data.
Become a Founding MemberWhat Pro does
Ask Claude. Get the operator, the episode and the second.
Pro opens search across every transcript inside Claude. Answers quote the operator who ran the system and link to the moment it was said, so a recommendation comes with its evidence.
Example answer. The quote and timestamp are real; Claude words its answer differently each time.
ClaudeGTM Vault MCP · search_vault
How do teams stop BDRs choosing their own accounts every week?
→ gtm_vault.search_vault({ query: "BDRs pick their own accounts" })searches every transcript on the record
Score the accounts before anyone prospects. Garrett Wolfe showed this on Show Me Your Stack: the TAM is scored first, and BDRs work the accounts the scoring surfaces, not their own picks.
“Rather than having BDRs say hey, I’m going to go pick my 10 favorite accounts for this week.”Garrett Wolfe · SMYS 3 · 4:57 →
What each plan includes
| Feature | Free | Pro | Founding |
|---|---|---|---|
| Read the record | |||
| Every essay and episode, written up, with full transcripts | ✓ | ✓ | ✓ |
| The Stack Index: every tool operators named, by layer | ✓ | ✓ | ✓ |
| Revenue system audit and Build Your Stack | ✓ | ✓ | ✓ |
| Operator skills to download into Claude | ✓ | ✓ | ✓ |
| Startup deals on GTM tools | ✓ | ✓ | ✓ |
| Run it inside Claude | |||
| GTM Vault MCP: audit, operator stacks, Build Your Stack | ✓ | ✓ | ✓ |
| Search every transcript to the timestamp | – | ✓ | ✓ |
| Playbooks | 3 | All 34 | All 34 |
| Requests a day | 50 | 300 | 300 |
| Go deeper | |||
| The Doctrine and the 10-chapter GTM Strategy Course | – | ✓ | ✓ |
| 45-minute Blueprint Session with Rick, once a year | – | – | ✓ |
| A written 1-page Blueprint: your layer audit and first 3 installs | – | – | ✓ |
| First access to State of the GTM Stack data | – | – | ✓ |
Common questions
- Do I need Pro to read the Library?
- No. Every episode, write-up and transcript is free and open, with no sign-in. Pro is for running the record inside Claude: search to the timestamp, all 34 playbooks and 6 times the daily requests.
- What does the first year cost?
- $60 for Pro annual, 70% off the $200 list price. It renews at $200 a year. Monthly is $29 and has no first-year offer.
- Who is Founding Member for?
- A founder or revenue leader who wants Rick on their system once a year. The 45-minute Blueprint Session ends with a written 1-page Blueprint: the layer to fix first and the first 3 installs, in order.
- Where do I pay, and can I cancel?
- Billing runs through Substack at gtmvault.co, where you pick the plan. Cancel any time from your Substack account. Group and gift subscriptions are on the same page.
- Is placement in the Stack Index part of any plan?
- No. A tool gets on the record when an operator names it on a show. Placement is never for sale, to readers or to vendors.
GTM Vault Pro
The whole record, inside Claude. $60 for the first year.
Get Pro →