The Stack Index / Stack Moves / October 2025

Stack Moves, October 2025

11 moves on the record in October 2025, dated by the episode that put each one there.

1. 2025-10-26New to the indexOutreach · Action Surface
   Michele Shepard, Emburse: Captures SDR and BDR activity alongside Gong (GTM 31)
2. 2025-10-26New to the indexNotebookLM · Context
   Michele Shepard, Emburse: Analysis notebook (GTM 31)
3. 2025-10-26New to the indexNooks · Action Surface
   Michele Shepard, Emburse: Sales calling surface (GTM 31)
4. 2025-10-26New to the indexMarketo · Channels and Content
   Michele Shepard, Emburse: Marketing automation surfaced to sales without extra licenses (GTM 31)
5. 2025-10-26New to the indexHeyGen · Channels and Content
   Michele Shepard, Emburse: AI video generation (GTM 31)
6. 2025-10-26New to the indexGong · Measurement
   Michele Shepard, Emburse: Conversation intelligence (GTM 31)
7. 2025-10-26New to the indexGoldcast · Channels and Content
   Michele Shepard, Emburse: Events and content (GTM 31)
8. 2025-10-26New to the indexDemandbase · Signal
   Michele Shepard, Emburse: Account intelligence and ABM (GTM 31)
9. 2025-10-26New to the indexConsensus · Measurement
   Michele Shepard, Emburse: Named in the enablement and video stack (GTM 31)
10. 2025-10-26Another operatorChatGPT · Reasoning
    Michele Shepard, Emburse: Enterprise ChatGPT holding messaging, content and roadmaps (GTM 31)
11. 2025-10-12New to the indexGranola · Context
    Harsha Gaddipati, Slashy: Meeting notes and follow-up tracking (GTM 30)

July 2025 · November 2025 · All moves