The Stack Index / Operators / George Howes

Operator · Canva Grow

George Howes

George Howes described running 3 tools across 1 of the eight layers on GTM Vault.

CompanyCanva Grow
Tools on record3
Layers covered1 of 8
EpisodesGTM 45
CompareAgainst another operator

GTM 45. The Feedback Loop Is the Missing Layer in Performance Marketing. Watch or read the episode

The stack, by layer

In build order. Each tool sits on the layer it served in George’s system, with what it did there in their words as recorded.

01Identitynothing on record
02Sequencingno instrumentation
03Pricingnothing on record
04Functional Coherencenothing on record
05Motionnothing on record
06Distribution3 tools
  • Google Ads1Paid creative distributionMid-market · GTM 45
  • Meta Ads1Paid creative distributionMid-market · GTM 45
  • TikTok1Creative angle testingMid-market · GTM 45
07Metricsnothing on record
08AI Layernothing on record

The next operator stack, as it is published

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Other operators

Rick KoletaAlexander ShartsisMichele ShepardAngelo QuiambaoGarrett WolfeGorish AggarwalJason PatelUmar Farooq AdamAll 24

All layers · Compare · Build a sequenced stack