LinkedIn episode announcement

Published by GTM Vault (gtmvault.co) as part of How GTM Vault Is Run. Swap the show names, links and templates for your own.

The default LinkedIn post for every new episode across all three shows. Adapted from a GTMnow episode announcement, rebuilt in GTM Vault house voice. One structure, three variants by show, and a hook chosen per episode.

Use this for the launch post of a new episode. For clip captions across platforms, use gtm-vault-caption-pack. For the Substack write-up, use gtm-vault-episode-format. Voice rules come from gtm-vault-writing, claims from gtm-vault-positioning.

Before writing

1. Work from the published write-up (Key takeaways, numbers) and the cleaned transcript (quotes). If there is no transcript, there are no quotes.
2. Every number and every quote must trace to the transcript or the write-up. Never fill a gap with a plausible figure. Mark anything unconfirmed as [VERIFY: what to check] in the draft so the host sees it before posting. A plausible placeholder attributed to a tagged guest is the most expensive mistake this post can make.
3. Confirm the episode number against the published Substack title, not a working filename. Draft files in shared folders can carry the wrong episode number.
4. Names: spelling from the guest's LinkedIn, never the auto-transcript. Fold all diacritics (Karakoy, not Karaköy).
5. Check whether the episode is sponsored. If it is, the sponsor block is mandatory.

What changed from the GTMnow source, and why

1. Emojis removed: numbered-emoji takeaways become "1.", and the decorative emojis go. House rule, every surface.
2. No all-caps emphasis. The number carries the weight, not the typography.
3. No "and much more". Name the actual topics.
4. Their brand footer is replaced by the locked hero line.
5. LinkedIn does not render markdown links. People and companies are @mentioned (confirm each tag resolves bold before posting). External links go in the first comment.
6. Quotes stay, verbatim only, at most one per takeaway and three per post. Paraphrase never goes in quotation marks.

Universal rules

1. The hook lands in the first two lines, roughly 200 characters, before LinkedIn's "see more" fold on mobile. Name the guest or company and the single hardest fact.
2. Plain language in the hook. Say what the thing does for a reader who skims. No developer metaphors or unexplained acronyms above the fold (terms like "PQL agent" and "compile step" lose a general GTM audience).
3. No em dashes, emojis, exclamation marks, contractions, all caps, or rhetorical questions. Banned words per gtm-vault-writing.
4. Length: hard cap 3,000 characters (LinkedIn limit). Targets: podcast 1,800 to 2,600, SMYS 1,200 to 1,800, Coffee Walk 1,000 to 1,500.
5. Takeaway shape: "1. Headline sentence." on its own line, then two or three sentences carrying the number or the quote. A blank line between takeaways.
6. A blank line between every paragraph. Stacked single lines are allowed only for a deliberate sequence (the SMYS build steps).
7. The trailer is uploaded natively, never a YouTube link in the body.
8. Tag the guest, the company and @GTM Vault. Tag the sponsor when sponsored.
9. Guest in the third person. The host in the first person where they appear ("I walked...").

Choosing the hook for each episode

The structure is fixed per show. The hook changes with the episode. Pick the strongest of these four, whichever is most specific:

1. The number: a growth figure, a time compression, a count. "How Legora went from $3.5M to $200M."
2. The reversal: the guest's counterintuitive claim, stated flat. "LinkedIn is your audience, not your network."
3. The contrast: the cheap part versus the hard part. "The build took minutes. The document behind it was the work."
4. The story: a concrete scene from the episode that carries the argument.

Rotate. Read the last two announcements before drafting and do not reuse the hook type they used, so the feed never reads templated. Takeaway count follows the content within the show's range; never pad to fill a number.

Variant 1: GTM Vault Podcast (GTM N)

The full GTMnow shape. The spine is the guest's structural argument.

New on the GTM Vault Podcast: [hook naming @Company and the hardest number or claim]

[Stake line: one or two sentences that make the number matter.]

@[Guest] ([Title] at @[Company]) joins GTM Vault for episode [N] to break down [three named topics].

[Credibility: where the guest came from, what they built, one concrete detail from the episode. Two or three sentences.]

Key takeaways:

1. [Headline claim.]
[Two or three sentences. The number. Optional verbatim quote.]

[4 to 6 takeaways, drawn from the write-up's Key takeaways, compressed]

--

[Sponsored only] Presented by @[Sponsor]: [sponsor-supplied line].

Full episode and write-up in the first comment.

GTM Vault: revenue architecture for AI-native GTM.

Variant 2: Show Me Your Stack (SMYS N)

The spine is the system, not the career. Shorter, build-ordered, tool-named.

New on Show Me Your Stack: @[Guest] built [what the system does, in plain words].

[Stake line: the contrast or the before-state, with a number.]

[Build sequence, one step per line, 3 to 5 lines, in build order.]

[The mechanism in numbers: inputs, signals, thresholds. One or two sentences.]

Worth stealing:

1. [Headline.]
[One or two sentences.]

[3 to 4 items]

Stack: [Tool] · [Tool] · [Tool] · [Tool]

[Closing implication, one plain sentence.]

From episode [N] of Show Me Your Stack on @GTM Vault. Full episode and write-up in the first comment.

Variant 3: Coffee Walk (Coffee Walk N)

The spine is the founder and the place. The host in the first person. No dollar figures in Coffee Walk copy.

New Coffee Walk: @[Guest], [what they built or sold, no dollar figure].

[The turn in their story, one or two sentences.]

I walked [actual route] in [City] with [Guest]. No script, no prep doc. One walk, one coffee.

Three things from the walk:

1. [Headline.]
[Two sentences. Verbatim quotes work best here, the format is unscripted.]

[3 items]

[Sponsored only] Presented by @[Sponsor]: [sponsor-supplied line].

Full episode and write-up in the first comment.

Coffee Walk is a GTM Vault series: Europe's most experienced founders, one city at a time.

The first episode filmed in a new city says so in the stake line.

First comment

Posted immediately after the announcement:

Full episode: [YouTube watch URL]
Write-up: [Substack post URL]

GTM N adds "Listen on Apple Podcasts or Spotify" with both URLs. A subscribe link uses https://www.youtube.com/@gtmvault?sub_confirmation=1, never the bare channel.

Pre-post checklist

1. Every [VERIFY] marker resolved or the line removed.
2. Episode number matches the published Substack title.
3. Every @mention renders bold.
4. No line appears twice (paste errors happen).
5. Blank line before the closing implication and before the series line.
6. Trailer attached and playing in the composer.
7. Sponsor block present if, and only if, the episode is sponsored.
8. Under 3,000 characters.

Deliverable

Return in chat: the post as one copy-ready block, the first-comment text as a second block, and the open [VERIFY] items as a numbered list. Nothing else.